Crossing the Chasm
: Marketing and Selling Disruptive Products to Mainstream Customers
By Geoffrey A Moore - Published in Paperback on 08/01/2006
By Geoffrey A Moore - Published in Paperback on 08/01/2006
Why this book is Digvijay "VJ" Singh Rathore's favorite:
It made me understand how technology should be sold and it's a classic...my favourite
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