Word of Mouth Marketing
: How Smart Companies Get People Talking
By Andy Sernovitz, Seth Godin, Guy Kawaski - Published in Hardcover on 11/01/2006
By Andy Sernovitz, Seth Godin, Guy Kawaski - Published in Hardcover on 11/01/2006
Why this book is Sumardy's favorite:
it shows me "how to" of word of mouth marketing, it's not inspire me but change me to take an action of word of mouth. So, good-bye to all inspiring-only-no-action book!!!
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