Blue Ocean Strategy
: How to Create Uncontested Market Space and Make the Competition Irrelevant
By W Chan Kim, Renee Mauborgne - Published in Hardcover on 02/01/2005
By W Chan Kim, Renee Mauborgne - Published in Hardcover on 02/01/2005
Why this book is Pwylie's favorite:
This book is amazing. Not all business books provide you with tools and processes as well as sound theory, but Blue Ocean Strategy really delivers. Engaging and practical, a book that stands the test of time. Fantastic read.
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