Purple Cow
: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)
By Seth Godin - Published in Hardcover on 05/01/2003
By Seth Godin - Published in Hardcover on 05/01/2003
Why this book is Craig Postons's favorite:
This manifesto taught me the essence of real marketing: to stand out from the herd and be remarkable. My consulting practice now initially engages clients almost ENTIRELY around this premise. All roads follow from this.
Seth Godin is Purple.
Seth Godin is Purple.
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