So many good books to choose from, but I think this book is a Great Book to start your business-book reading adventure. After reading "What the CEO Wants You to Know," I enjoyed reading "The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right" by Jack Trout.

These 2 books seem like Primers before reading more complicated (but Excellent) books suggested by http://100bestbiz.com .