The Living Company by Arie DeGeus inspired me to rethink my vision for my company--to think of success in terms of its longevity and the enduring value it could bring to customers, employees and society, rather than short term profits for its owners. As a co-founder of the company, I came to respect our company as a living entity with its own identity and values acquired from all the employees, and customers who engaged in its work over the years. The message of The Living Company stands in stark contrast to the quick-fix, turn a quick profit mentality of our times. Thank you Arie DeGeus for a book that is timeless.