The Go-Giver : A Little Story about a Powerful Business Idea
By Bob Burg, John David Mann - Published in Hardcover on 01/01/2008
Why this book is Roger C. Parker's favorite:
The Go-Giver has sensitized me to my instinctive reaction to say "no thanks" when offered assistance in business and family settings. For example, my son and I were at a sporting goods store. I was admiring the quality of the Lance Armstrong T-shirts. He offered to buy me one.

My knee-jerk reaction was to say, "No thanks, I'll get it myself later." I caught myself in time, and allowed him to purchase it. We both felt good about the exchange. But, I wonder how many times in the past my desire to be the "giving parent" stole opportunities for him to be the "giving son."

Coincidentally, my son, at 29, is active in the hospitality industry and well-liked by his staff. He, too, credits The-Go-Giver for a lot of his recent success.




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