Purple Cow
: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)
By Seth Godin - Published in Hardcover on 05/01/2003
By Seth Godin - Published in Hardcover on 05/01/2003
Why this book is Scott Goldman's favorite:
Seth Godin is my marketing guru, plain and simple. I love all his stuff, and I share what he's had to say with most anyone who'll listen.
But I've got to add another absolute favorite: Hug Your Customers by Jack Mitchell. It's an outstanding view of how to grow a business by loving the business and the people who buy from you. If your people don't buy into what Jack Mitchell has to say, they shouldn't be talking to your customers.
But I've got to add another absolute favorite: Hug Your Customers by Jack Mitchell. It's an outstanding view of how to grow a business by loving the business and the people who buy from you. If your people don't buy into what Jack Mitchell has to say, they shouldn't be talking to your customers.
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