I work in social media, in a position that's evolved far faster than my title or job description could keep up. Groundswell provided me with concrete, instantly applicable information about how I could do my job better and enhance my company's brand. This book represented an instruction manual for me, and gave me tons of new avenues to explore online.
- Clover

This myfavoritebizbook website is a perfect example of the Groundswell in action. The book does a great job explaining the social technologies out there with examples of where companies have used them successfully and unsuccessfully. It also emphasizes the importance of having a clearly defined purpose and audience to succeed - winning with social media is about more than just implementing the technologies.
- Davina

What can be said? It's 2009 and if you market on the Internet, you're missing the boat without this book. This is the definitive book on understanding the tsunami of Social Marketing and Social Technologies.
- Barbara McG