I first read this book in the 80's, two years into my first business. I was looking for help with our advertising and someone recommended reading Olgivy's book for some pointers. I purchased a copy and read it in one day. There were many helpful advertising tips however, the book is about much more than advertising. I learned about the importance of treating employees well. Mr. Ogilvy's words led me to explore how I could how to make my employees (just two at that time) truly want to come to work, and how to encourage them to genuinely contribute to the company's success. The business soon began to take off, and a little over a year later I owned a company with eight employees and seven figures in sales. As I look back, the employee advice contributed much more to my success than the advertising tips. I eventually sold the business for a tidy sum and went on to start another successful venture. The book is sitting on a shelf behind my desk as I write this. Have re-read it many times and continue to use Mr. Ogilvy's wisdom in my current entrepreneurial efforts.
- David