This was the first real business book I ever read and it totally changed my way of viewing this type of literature. Before that (bear in mind that was 10 years ago, when I was about 20 yrs old) I had a deep abhorrence of business books and I only read literature. The clear style of this book, the way it presented a subject I barely knew anything about (Romania was less then a decade out of communism) made me decide to work in advertising.
Today I do. And I think it's thanks to this book.
- Zoran