It made me understand how technology should be sold and it's a classic...my favourite
- Digvijay "VJ" Singh Rathore

Crossing the Chasm was the first marketing book I have read. I am still using it and agree that you can use not only in the technology sector but in every sector. From using it I can say that it works it really works for me especially the technology adoption life cycle. I believe sales people should also read it because than they can identify which customers are the important ones when you introduce a new product or service.
- Jeroen Spierings

Chasm is geared towards marketing in the tech world, but in my opinion, as a marketer with 20+ years experience, the approaches outlined here are applicable anywhere. Moore took a lot of great marketing wisdom and made it accessible and highly actionable. Here you will find all the elements of a marketing plan that will actually do something for your business. My copy is dog-eared, well-worn and is used and re-used in one form or another with my clients all the time.
- Drew Williams